Harriet L. Donnelly
An Experienced Team
Not Just for Tech Companies
Virtually Correct
Harriet L. Donnelly

Harriet Donnelly is the President and CEO of Technovative Marketing Inc. (TMI), a 6-year-old marketing communications company with 3 offices in New Jersey and California. TMI specializes in corporate marketing communications and consulting services for high technology, business and consumer companies. Her clients include; AT&T, Accenture, Dun and Bradstreet, Hitachi, Kodak Corporation, Lucent Technologies, The Telecommunication Industry Association, SONY, Toshiba and QUALCOMM Corporation as well as a number of successful start-up companies.

Prior to the formation of TMI, Ms. Donnelly was a marketing executive with AT&T in the Personal Communications and Multi-media Products and Services Group. She held numerous management positions during her seven-year career at AT&T. Her responsibilities included launching and marketing the Hobbit chip from AT&T Microelectronics as well as the EO Personal Communicator. In addition, Ms. Donnelly was responsible for the launch and subsequent marketing campaigns of Safari Systems-the joint AT&T and Marubeni venture to produce and sell notebook computers.

As a member of the AT&T Olympic Committee, Ms. Donnelly managed the AT&T Family Program for the Barcelona and Albertville games and was also responsible for setting up the communications centers for the Atlanta games. She was a member of the Disney, Universal Studios and National Basketball Association (NBA) Operating Committees on behalf of AT&T.

In the 6 years before AT&T, Ms. Donnelly was the Vice President of Marketing for Automatic Data Processing (ADP) - Princeton. Her responsibilities included designing, planning and implementing joint marketing programs and incentives for the nationwide banking partners of ADP. She also oversaw the college intern program and launched the PC Payroll program in 1988.

Ms. Donnelly is one of the co-founders of NetChannel, a Bay area start-up company dedicated to the service-side of the consumer NC devices backed by Oracle and RCA. The company was sold to AOL and is now known as AOL-TV. She also co-founded a2b music, an AT&T venture, offering CD quality music over the internet. Ms. Donnelly is on the Board of Advisors for the Technology and Communications Fund in Mendham, New Jersey.

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An Experienced Team

TMI is an excellent illustration of a dynamic and successful integrated marketing agency. While we each have our own focus or specialty, we are all educated and aware of what the other branches of the team are up to. We are a group of diversely talented professionals combining individual talents and experiences to create a powerful array of solutions to corporate marketing challenges.

The TMI team offers expertise in digital and interactive media design and implementation (website, CD-Rom, etc.), public relations, media relations, advanced creative design work, writing and editing services (including technical writing), trade show booth design and creation, printed collateral, special events (an impressive history of successful launch and media events), and much more.

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Not Just for Technology Companies

Most of us are technology savvy. While our core competencies lie within the technology sectors, we have had success bringing this experience to more traditional business and consumer companies and organizations. There are those among us with a concentrated background in consumer-oriented marketing and public relations as well as B2B and B2C marketing services.

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Virtually Correct

TMI is a company without walls. Essentially a virtual company, most of TMI's employees work from their home-offices. This enables TMI to service various regional areas of the country. We work as a team and maintain cohesive communications through new technologies-many our own clients have developed. Our weekly TMI conference calls and monthly meetings give us consistent opportunities to interact beyond our computers and cell phones and share more extensively about what we are all working on. The virtual work environment isn't for everyone, but those who work for TMI are well suited for this type of career and quickly find new ways to keep the work and creativity flowing.

When we take on a client, we literally become part of the client's marketing team. We are all ready and equipped to show up where we are needed-client's offices, trade shows and conferences, media and analyst tours, etc. We have all become well acquainted with the latest tools and technology geared for traveling professionals, which not only allows us to work smarter in a virtual environment, but also enhances our ability to serve our clients.

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